Email campaigns built
from your customer data
Create smarter email campaigns without starting from a blank page. Quill uses your customer segments to suggest audiences, write campaign drafts, build email templates, and trigger win-back, abandoned cart, and re-engagement flows. It's the same engine that runs the Axiom console, available as a standalone product.
Sarah, your plastic-free kit is waiting
Eco home goods direct from ecoma.com
Hi {{ first_name }}! Thanks for choosing mindful living. We picked what actually works — no harsh chemicals.
Your emails go out, but revenue doesn't follow
Sending the same blast to everyone burns your list — people unsubscribe and opens drop. Quill sends the right email to the right segment at the right moment, so subscribers actually read, click, and buy.
- Personal segments. AI suggests the audience and topic for each campaign.
- Email builder. Blocks assemble with a click, export to
.liquid. - Trigger flows. Cart, re-engagement, marketplace win-back — automatic.
- Consent built in. A fail-closed CCPA/CPRA gate and a CAN-SPAM footer on every send.
The old way vs. Quill
Most small teams either skip email marketing or run it the slow, manual way. Quill removes the busywork without removing the control.
The old way
- One blast goes out to the whole list, every time — no segments, no personalization.
- Subject lines are a guess. You find out if it worked after opens have already tanked.
- A bounce or spam problem shows up weeks later, buried in a report nobody reads.
- Every template gets hand-coded in HTML, or copy-pasted from the last campaign and hoped to still work.
With Quill
- AI builds the segment and drafts the copy for each audience — cart abandoners get a different email than new subscribers.
- A/B testing picks the winning subject line and auto-sends the rest of the list to it, no manual follow-up.
- Deliverability is monitored continuously, so a spam-folder problem gets caught the day it starts, not the month after.
- Blocks assemble visually — header, hero, product grid, promo, footer — no HTML knowledge required.
Build an email with a click — no developer
A block palette on the left, a live preview on the right — just like the Axiom console. Header, hero, product grid, promo, CCPA/CPRA footer assemble in minutes; merge tags fill in the name, product, and promo for each person.
Clean. Honest. Plastic-free.
Home care and beauty your family can trust
Hi {{ first_name }}! We put together what actually works — without the extra packaging.
Not a mockup — the live Quill console
The Axiom email module live: builder, campaigns, and open analytics in one place.
Campaigns and triggers — in one table
| Campaign | Template | Type | Status | Opens | Clicks |
|---|---|---|---|---|---|
| June eco picks | summer-eco.liquid | Broadcast | Sent | 42.7% | 9.8% |
| Meet ecoma.com | welcome.liquid | Broadcast | A/B · B won | 51.4% | 13.1% |
| Abandoned cart +3h | abandoned.liquid | Flow | Running | 58.2% | 21.6% |
| Marketplace win-back | winback.liquid | Flow | Sent | 33.5% | 7.4% |
| July new arrivals | new-arrivals.liquid | Broadcast | Scheduled | — | — |
Emails land in the inbox
SPF · DKIM · DMARC set, warm-up and complaint control built in.
The version that earns more, wins
Winner B · +14% opens · auto-sent to the rest of the segment. 95% confidence.
When your subscribers open emails
An open heatmap by day of week and hour — like in the console. Send when they're actually reading, not just whenever's convenient.
Questions we actually get
Does this replace my ESP, or work alongside it?
Either. Quill runs as a standalone email tool inside Axiom, or you can build campaigns here and export the finished template as a .liquid file to send through Klaviyo, Mailchimp, or whatever ESP you're already on. You're not locked into switching platforms to try it.
What happens if a customer hasn't consented to marketing email?
They don't get sent to. Quill checks the CCPA/CPRA consent status on every profile before a campaign or flow goes out, and it fails closed — if consent is missing or unclear, that person is excluded, not included by default. The CAN-SPAM footer and one-click unsubscribe are on every send.
Do I need a developer to customize templates?
No. The builder is drag-and-drop blocks — header, hero, text, CTA button, product grid, promo code, footer. If you do want to hand-edit markup, the export is clean .liquid, so a developer can pick it up later without starting over.
How is deliverability actually monitored?
Quill tracks inbox placement across Gmail, Outlook, and Yahoo separately (inbox vs. promotions vs. spam), watches SPF/DKIM/DMARC alignment, and manages send-volume warm-up and complaint rate so one bad campaign doesn't tank your sender reputation. That's the same monitoring shown live in the Axiom console.
Can I export what Quill builds to use somewhere else?
Yes. Every template built in the block editor exports to a standard .liquid file — the same one shown in the builder mock above (welcome.liquid) — so it isn't stuck in Axiom if you switch tools later.
Build your first campaign
We'll launch it on your real customer segments and show you what to expect.